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“What do we actually mean by creativity?”
“I’ve no idea. Isn’t it when you create something?”
“Fair enough, and that happens in a delicate play between imagination and reason.”

Eureka

This quote from Sophie’s World by Jostein Gaarder shows exactly where this book will give a helping hand, namely the cooperation of imagination and sense through the use of different methodologies applied correctly in a creative process.

Herefore we, the authors, have selected more than fifty creative tools which we explain in a comprehensive and practical manner.

Using the tool selector the reader can determine which tool is appropriate for the various components of a creative program.